Digital content on new platforms and social networks is growing very quickly. An example of this is the digital football platform founded by Esteve
Calzada and the streamer DJMaRiiO, Post United, has reached 6 million followers on social networks just 3 years after its launch and has captured one million euros to continue growing.
Post United, inspired by the successful Anglo-Saxon digital publisher concept —where platforms such as 433 or BR Football stand out—, began its journey in November 2019 with the intention of positioning itself on the main social networks with a large critical mass of followers.
The content team has its recording studios in Barcelona and produces a minimum of 10 daily videos for TikTok, YouTube, Instagram and Facebook, as well as more than 10
Up-to-date publications for Instagram, with their own designs of the highest quality on current events in the world of football.
The target audience is eminently young —between 18 and 24 years old—, thanks to being part of the same age group as the audience, and the fresh nature of content adapted to the language used in each of the social networks.
This translates into impressive audience and engagement data, as evidenced by the more than 6 million daily views on TikTok and 1.5 million on YouTube, or the more than 500,000 daily likes on Instagram.
These figures have allowed Post United to exceed 6 million followers with an impressive annual growth of 66%. Likewise, it has managed to reach prominent positions in the ranking of traditional and digital football media, led in Spain by the Marca universe and followed by the successful project by Josep Pedrerol “El Chiringuito”.
Its rapid increase in followers and views has allowed Post United to become the fastest growing soccer community around.
